David Sack, a South African surfer with an accounting degree, came to Los Angeles in 1981. His sense of adventure led him looking for opportunity far from the world of finance and exposed him to the explosive street style of Los Angeles in the 80’s. Inspired by his new surroundings, he tried making belts by hand in a tent in the backyard of his first apartment. It wasn’t long before he traded his tent for a 5,000 square foot factory. Once David had the room and ability to turn his modest handmade belts into ornate beautiful accessories, his sister Denise jumped on board and Streets Ahead finally got itself a name. As the company continued to expand, so did the family behind it. David's wife Michelle joined the team and the company would soon go from the first humble location to a 28,000 square foot factory in Downtown, Los Angeles. David had fulfilled his dream of working in America and providing for his family and the offices of Streets Ahead now overflowed with belts, bags, leather, kids and even the occasional family pet. The constant flow of new employees and new ideas soon flooded the factory with endless opportunity, hard work and good times. When asked about the pros and cons of working with loved ones, Denise answered, "There is a loyalty among everybody and everyone takes the business to heart”, summing up what truly is a family affair. 

The reoccurring theme of family is rich throughout the history of Streets Ahead. David’s creative gene can be seen in all his children. His first born, Sam, posed for the camera as the company’s first model, alongside Penny Denise’s adorable cocker spaniel. Michelle and David’s sons Ben and Michael enjoyed any chance to play hide and seek with their cousins in the isles of sparkly treasures. His youngest daughter Ruth’s adoration for dressing up soon sparked a genius idea that nobody had seen coming, Cuffs. This new dimension to the already heavily diverse belt and accessory line was a welcome addition. David and Michelle’s children Jacqui (30), Sam (30), Benjamin (22), Ruth (21), and Michael (19), have now all reached adulthood, with a rich creative history under their belts (no pun intended).